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CUTTS: Hi, this is Matt Cutts. And I wanted to give you some searching tips. So you'd
be surprised how many people don’t know these three or four very simple searching
tips. If you would like to have a phrase match, you can put things in double quotes. So for
example, Matt, apace, Cutts will match documents that have the words, Matt and Cutts. But if
you put double quotes around that, so it’s "Matt Cutts" with double quotes, it will match
that exact phrase on the page. Now, suppose you're interested in Matts, but not me, you
might do Matt, space, minus Cutts, and that will say only show pages that have Matt but
don’t have the word Cutts. So that can be very handy. So you know how to exclude words,
you know how to require exact matches of phrases. Now, what if we do a synonym? For example,
if we type in something like, you do a search for auto, we might add a synonym for car.
So if you look in the snippets and you see a car bolded and you're like, "Oh, Google
is helping me out. They're trying to search for auto and the car. That's kind of handy."
But maybe you don’t want that. In that case, put a plus right in front of auto, and then
it will only search for exactly auto. Another good tip is to do site: and then the name
of a domain. You can do site: example.com and then regular stuff and that will only
match things on example.com. You don’t just have to use a domain name; you can use a top
level domain. For example, suppose you want information about mortgages, but you only
want them from the U.S. Government. You can do site: gov mortgages. And then that will
require matches that end in .gov. A nice power tip about the site feature is that you can
also say site: example.com/ and then a directory name. And that will mean search only an example.com/
in that directory. So if there's something that you really like, but you only want one,
that one subdirectory, you can use that as a restriction within your site: search. So
those are some very simple power tips. You would be amazed at how many people don’t
know about phrase searches, using the minus sign, using the plus sign and then the site:.
Those are some of the very simple ways that you can get some really good results without